On the occasion of its centennial anniversary, the BMW Group embarks on a globally touring roadshow in 2016. In the comprehensive exhibition on the future of mobility and life in megacities 'Iconic Impulses‘, the BMW Group and its individual brands – BMW, MINI, Rolls-Royce, and BMW Motorrad – jointly presented their visions and answers to key questions of a sustainable future. 

Our approach was to create an engaging environment where these futuristic concepts could be not only displayed but also experienced firsthand through interactive exhibits.

At the heart of this exhibition was the inner rotunda, a central area where the future vision of the BMW Group was brought to life through audiovisual presentations. This space was not just a passive viewing area; it served as a dynamic platform for a variety of shows and events. Key among these were the presentations of the Vision Vehicles, where we intricately combined the elements of sight and sound to create a multi-sensory experience.

Each aspect of the exhibition was carefully curated to ensure that visitors could not only see but also interact with and feel the innovation and forward-thinking that define the BMW Group. This project was not just about displaying vehicles; it was about creating a narrative and an experience that conveyed the cutting-edge advancements and visionary direction of the brands.