PORSCHE

PORSCHE

PORSCHE

PORSCHE

PORSCHE

PORSCHE

PORSCHE

Client | Porsche | Agency | Proximity Worldwide | D.Hatschmann, A. Schnottale, P Alings, J.Ringena

Client | Porsche | Agency | Proximity Worldwide | D.Hatschmann, A. Schnottale, P Alings, J.Ringena

Client | Porsche | Agency | Proximity Worldwide | D.Hatschmann, A. Schnottale, P Alings, J.Ringena

Client | Porsche | Agency | Proximity Worldwide | D.Hatschmann, A. Schnottale, P Alings, J.Ringena

Client | Porsche | Agency | Proximity Worldwide | D.Hatschmann, A. Schnottale, P Alings, J.Ringena

MEMBERS

MEMBERS

Tobias Feige | Creative Lead , Production

Tobias Feige | Creative Lead , Production

MEMBERS

Tobias Feige | Creative Lead , Production

The Road to Formula E. Going boldly into the unknown. 

When it comes to all electric racing, the traditional petrolhead brand was a real rookie: No experience, no record, not even a car to begin with. But a lot of new hearts (and audiences) to be conquered. And what’s a bolder move than to leave your comfort zone and dare a fresh start? The online campaign “Start from zero.”  began with this teaser manifesto, half a year before their debut season. In just about three weeks, we generated 4.5 million views and climbed 3rd place in the YouTube Ads Leaderboard.

The Road to Formula E. Going boldly into the unknown. 

When it comes to all electric racing, the traditional petrolhead brand was a real rookie: No experience, no record, not even a car to begin with. But a lot of new hearts (and audiences) to be conquered. And what’s a bolder move than to leave your comfort zone and dare a fresh start? The online campaign “Start from zero.”  began with this teaser manifesto, half a year before their debut season. In just about three weeks, we generated 4.5 million views and climbed 3rd place in the YouTube Ads Leaderboard.

The Road to Formula E. Going boldly into the unknown. 

When it comes to all electric racing, the traditional petrolhead brand was a real rookie: No experience, no record, not even a car to begin with. But a lot of new hearts (and audiences) to be conquered. And what’s a bolder move than to leave your comfort zone and dare a fresh start? The online campaign “Start from zero.”  began with this teaser manifesto, half a year before their debut season. In just about three weeks, we generated 4.5 million views and climbed 3rd place in the YouTube Ads Leaderboard.

The Road to Formula E. Going boldly into the unknown. 

When it comes to all electric racing, the traditional petrolhead brand was a real rookie: No experience, no record, not even a car to begin with. But a lot of new hearts (and audiences) to be conquered. And what’s a bolder move than to leave your comfort zone and dare a fresh start? The online campaign “Start from zero.”  began with this teaser manifesto, half a year before their debut season. In just about three weeks, we generated 4.5 million views and climbed 3rd place in the YouTube Ads Leaderboard.

The Road to Formula E. Going boldly into the unknown. 

When it comes to all electric racing, the traditional petrolhead brand was a real rookie: No experience, no record, not even a car to begin with. But a lot of new hearts (and audiences) to be conquered. And what’s a bolder move than to leave your comfort zone and dare a fresh start? The online campaign “Start from zero.”  began with this teaser manifesto, half a year before their debut season. In just about three weeks, we generated 4.5 million views and climbed 3rd place in the YouTube Ads Leaderboard.

The Road to Formula E. Going boldly into the unknown. 

When it comes to all electric racing, the traditional petrolhead brand was a real rookie: No experience, no record, not even a car to begin with. But a lot of new hearts (and audiences) to be conquered. And what’s a bolder move than to leave your comfort zone and dare a fresh start? The online campaign “Start from zero.”  began with this teaser manifesto, half a year before their debut season. In just about three weeks, we generated 4.5 million views and climbed 3rd place in the YouTube Ads Leaderboard.

The Road to Formula E. Going boldly into the unknown. 

When it comes to all electric racing, the traditional petrolhead brand was a real rookie: No experience, no record, not even a car to begin with. But a lot of new hearts (and audiences) to be conquered. And what’s a bolder move than to leave your comfort zone and dare a fresh start? The online campaign “Start from zero.”  began with this teaser manifesto, half a year before their debut season. In just about three weeks, we generated 4.5 million views and climbed 3rd place in the YouTube Ads Leaderboard.

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