The sprinter is the perfect employee: unlike his colleagues, he doesn't need breaks, weekends or vacations. Bad weather spurs him on to top performance. In short, the Sprinter gets on with its job like no other and is therefore the ultimate worker.

The motifs developed for Mercedes-Benz were used in two phases. The first phase was intended to demonstrate to customers that absolute quality is already taken into account during the manufacturing process so that the Sprinter can give its all at work. The second phase focused on the clear advantages such as the 24-hour service offer, the low fuel consumption and the resulting reliability.