The MINI Countryman was previously known only as a combustion engine vehicle.

In this promotional campaign, we introduced its transformation into the PHEV model, drawing an analogy to a charging cable as the lifeline to a greener future.

Our focused narrative not only highlighted its new electric capabilities but also underscored its role in an eco-conscious world.

This project exemplifies our skill in delivering compelling, concise stories for impactful and positive eco-friendly branding.