X-Klasse
X-Klasse
X-Klasse
X-Klasse
X-Klasse
X-Klasse
X-Klasse
Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching
Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching
Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching
Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching
Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching
Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching
Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching
MEMBERS
MEMBERS
Tobias Feige | Claim, Headline Campaign
Tobias Feige | Claim, Headline Campaign
MEMBERS
Tobias Feige | Claim, Headline Campaign
The first Mercedes of its kind.
Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.
The first Mercedes of its kind.
Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.
The first Mercedes of its kind.
Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.
The first Mercedes of its kind.
Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.
The first Mercedes of its kind.
Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.
The first Mercedes of its kind.
Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.
The first Mercedes of its kind.
Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.