X-Klasse

X-Klasse

X-Klasse

X-Klasse

X-Klasse

X-Klasse

X-Klasse

Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching

Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching

Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching

Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching

Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching

Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching

Client | Mercedes - Benz | Agency | Lukas Lindemann Rosinski | A. Lindemann, D. Mensching

MEMBERS

MEMBERS

Tobias Feige | Claim, Headline Campaign

Tobias Feige | Claim, Headline Campaign

MEMBERS

Tobias Feige | Claim, Headline Campaign

The first Mercedes of its kind. 

Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.

The first Mercedes of its kind. 

Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.

The first Mercedes of its kind. 

Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.

The first Mercedes of its kind. 

Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.

The first Mercedes of its kind. 

Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.

The first Mercedes of its kind. 

Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.

The first Mercedes of its kind. 

Like no vehicle before, the new X-Class combines the toughness of a true pickup with the refinement of a true Mercedes. This contrast is also reflected by the diversity of audiences and markets. A premium family car in Europe, a working horse in Australia and South America. Thus the X-Class is a true premiere in the segment. “First of a new kind.” became the claim for the global launch campaign in 2017. Including online teaser, launch film, product-film, retail communication and a comprehensive print campaign.

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