This project centered on the global campaign for MINI's ALL4 All-Wheel Drive models, specifically the MINI Clubman and MINI Countryman. Our objective was to showcase the exceptional snow-driving capabilities of these vehicles in a compelling and visually stunning manner.

Set against the picturesque backdrop of Switzerland's snow-clad landscapes, we crafted a narrative that highlighted the agility, performance, and adventurous spirit of the MINI ALL4 models. The campaign aimed to break the conventional perception of MINI cars and position the Clubman and Countryman as robust, versatile vehicles adept at navigating challenging winter conditions.